Embrace present trends with classic elegance.  At FRED. our philosophy is to elevate the everyday experience to the extraordinary. Situated in the Lower East Side, FRED. beauty gives our clients the opportunity to escape from the everyday hustle and enjoy our bright, sophisticated space where our staff takes great joy in providing quality service. 

Stop reading and start experiencing. It’s time you experience the difference of FRED. beauty. Abandon your problems at the door and let us take care of you. 




Understanding how busy life is, FRED. face was built on the philosophy that beauty is not about being perfect, it’s about feeling confident. FRED. face is a hypoallergenic cosmetics line designed for all skin types and colour. Refined and simple to use, our products are infused with restorative antioxidants and vitamins that help promote skin radiance and clarity. They have SPF to provide added protection, and have much needed nourishing minerals to replenish your skin.




At FRED. nyc, we have tried it all and proudly carry the very best products  we believe to be on the market: R+Co, Oribe, L'Oreal, Cezanne, and Olaplex. Ask your stylist for more information on what products are best for you.