Where uptown service meets downtown style.

At FRED. our objectives are simple. Create a culture of hospitality driven by the pursuit of excellence and beauty in all that we do. From serving to styling to branding, every member of the FRED. team works together to ensure the best possible experience for all of our guests. Everyday strangers become valued members of our family as we extend the same hospitality to our clients as we do the guests in our home.

Inside FRED.