Beauty and lifestyle expert, make-up artist, television and media personality, educator and entrepreneur with more than 30 years in the beauty industry, Fred is the ultimate pro. Whether creating total makeovers as seen on hit TV shows, “X-Weighted” and the “Marilyn Dennis Show”, delivering age defying looks in the Halifax and New York salons or art directing editorial looks for photo or runways, he approaches everything he does with passion and enthusiasm, every time. Every appointment is transformative. Every visit is a memorable one. Every day is elevated to extraordinary. Always.



Jenna has been with the FRED. team since the salon's opening. She has a passion for color and easy to style cuts, highlighting every woman's natural beauty. Jenna enjoys painting techniques and babylights over traditional foiling. She listens to you and will take your lifestyle and needs into account and deliver pro results every time. Jenna loves making women feel beautiful and empowered through every appointment.